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At Bad Penny Studios, we do not see vertical video as a shortcut. We see it as another frame with its own strengths. A vertical image can feel close, direct, and personal. It works especially well for faces, performances, behind-the-scenes moments, testimonials, product details, and stories meant to feel immediate.

We believe the future of media will not belong to people who simply use the newest tools, or to people who reject them completely. It will belong to people who know how to combine real craft with useful innovation.

For Bad Penny Studios, choosing Central Texas was intentional. We believe strong stories do not have to come from traditional film hubs to be powerful. Some of the most compelling settings are found in places that feel real, grounded, and underrepresented. We also have direct access to more than 1,500 acres ...